Richmond’s iconic Martin Agency, the ad agency that has been on the cutting edge for almost 50 years — hard to believe it’s been that long — proved Thursday that they still get it after all these years. When Team USA hit the field at noon in the World Cup tournament against Germany, employees gathered around a giant television set up in the atrium and munched on pizza ordered in by the company.
It was just the latest in this laid-back, go-with-the-flow business that has remained true to downtown Richmond even after opening other locations and consistently remaining as one of the Top 5 advertising agencies nationally with phenomenally successful ad campaigns such as “Virginia Is For Lovers,” UPS “What can Brown do for you?”, and probably one of the best currently known ads — the Geico “Hump Day” camel (“Know what day it is?”).
Richmond Times-Dispatch reporter Meredith Newman was there (see Fans watch U.S. advance to knock-out round) and caught the atmosphere of excitement and hope as fans cheered on the American team even as they kept up with work. Wonder how many companies did something similar, perhaps not as elaborate, but relaxing the work rules to allow employees to catch the game on laptops or break room TVs.
One thing is for sure: America has soccer fever in a bigger way than in the past. Kudos to The Martin Agency for recognizing it.