Highland Inn hopes to reopen for Maple Festival

By Lynn R. Mitchell


Highland Inn. Monterey, Virginia. October 2014.

The doors were closed to the Highland Inn located in Monterey, the heart of Highland County in western Virginia, at the end of October when the owners sent out a press release notifying the public that it was for sale. The stately building that sits on the main street has been a staple since 1904, serving overnight guests who enjoyed the porches and vintage interior as well as diners who patroned the restaurant. Perhaps one of its busiest times is during the Highland Maple Festival that is held annually on the second and third weekends in March.

??????????With the Maple Festival in mind, I contacted owner Gregg Morse just before Christmas to ask if the Inn would be open for that very popular event that is right around the corner. It would seem that there is hope for the doors to be opened again. In response to my question of whether it would be open for March or if the doors would remain closed until new owners were found, Mr. Morse wrote:

It will remain closed until new owners are found, but some persons locally are working on trying to make a deal before the Maple Festival.  So please check the website regularly, to see when it opens. Best Regards, Gregg

??????????Noting that the business atmosphere has not rebounded in the downturned economy, the Morses posted the sad news of the Inn’s closing in this press release from October 2014:

Highland Inn makes Transition

The 110-year-old Highland Inn will close for the season at the end of October, its owners confirmed Monday. “Yes, we will be closing,” Gregg Morse said. “We have worked out a transition plan with our lender.”

“The closing is due to the length of the current economic downturn,” Morse said. “If it had been for a shorter period, we might have worked our way through it. Six years of a slower economy was just too long for us.” Morse who has been in the hospitality industry for almost 40 years, says that most hotels renovate every 5 -7 years; the Inn is overdue.

The Morses have owned and operated the inn for over twelve years. During that time, they have maintained the Inn to insure that mechanicals and guest rooms stay in good repair. In 2004, the inn got its first new roof in 101 years. The two-level porch was renovated at the same time, replacing some of the more deteriorated parts, especially the decks. “We just wish we had the funds to do the remainder of the renovation that the Inn needs,” Morse said. “The bank has helped us, but it is to the point where the Inn needs someone with deeper pockets,” Morse said. “There is a real opportunity for someone to bring the Inn up to date with refreshing, repainting, renovations and even reconfiguring the inn to better serve its clientèle,” Gregg Morse noted.

Highland Tourism Council Chair Donna Bedwell spoke about the 110 year old Inn and said, “It’s obvious that the Inn is a critical part of the tourism infrastructure for the County and the Morses’ commitment during economic hard times has played an important role. Gregg has shown his support for tourism repeatedly by helping with our initiatives, supplying needed data for grants, and giving insight into our visitor demographics. His willingness to assist in any transition with a new owner shows his continued commitment to not only the future success of the Inn but to Highland’s tourism efforts.”

The Highland Inn is a Virginia Historic Landmark. Originally called the Hotel Monterey, the inn was built in 1904. The original owner was Silas W. Crummett, a local businessman. The Eutsler Brothers of Grottoes built the structure in late Victorian style for $6,000. The hotel’s prominent architectural characteristic is its porch with turned-and-sawed embellishments. In the late 1970’s additional bathrooms and modern electrics were added for guests convenience.

“For visitors planning a trip to Highland County, we want them to know that the Highland County Chamber of Commerce website maintains a list of the wide variety of lodging opportunities for the County,” said Theresa Wagner, President of the Chamber Board. She noted that Gregg and Deborah Morse will continue to run the Montvallee Motel where they currently reside. The Montvallee is slated for renovation in 2015 to better serve the community.

Gregg and Deborah want to express appreciation to their loyal patrons and friends of the Inn over the last 12 years. Debbie said, “The current and past staff have been the best you could ask for. They are not only dedicated to their job but also caring for the Inn and its future.”

The Highland Center’s Executive Director Betty Mitchell says, “Once the Center’s renovation is complete, our new retreat/conference space will certainly need good lodging facilities in the County to support groups coming into the community. It’s great that the Inn’s current staff is interested in being part of future operations. I’m certain that partners with a vested interest in the community can come together with a creative financing package to attract investors for the Inn.”

EDA Chair Nancy Witschey agrees. “There are so many exciting things happening in our community right now — the Highland Medical Center finishing up with its major upgrades; a Town Park in the works; The Highland Center’s pending renovation to include a conference/retreat Center; our local citizens group exploring plans for a state park in the County; and a one-year contract with the Center for Rural Entrepreneurship to develop a Strategy to attract and develop young entrepreneurs. There are several storefronts which have been shuttered that are undergoing work to reopen. That said, the passing of the torch with the Highland Inn is yet another opportunity for growth in the County. I feel certain that the Highland Inn’s best days are still ahead.”

For questions about future reservations, information, and updates, please call the main hotel phone number (540) 468-2143.

The 2015 Highland Maple Festival is set to mark its 57th year when it runs the weekends of March 14-15 and March 21-22, 2015.

Photos by Lynn R. Mitchell
October 2014

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