Chamber severs ties to Frontier Museum … why not re-partner with Daylily Festival?

Daylily Wine FestivalBy Lynn R. Mitchell

Three years ago the Greater Augusta Chamber of Commerce decided to sever their long-standing working relationship with Andre Viette and his annual Daylily and Wine Festival held the third weekend in July (see 15th annual Daylily and Wine Festival at Andre Viette’s Nursery), and moved to a September “Good Times” festival at the Frontier Culture Museum in Staunton.

Now we’re learning it was apparently only a three-year deal with the Museum, a deal that has now ended. The two organizations are parting ways.

Last week at their meeting the Augusta County Board of Supervisors voted to allow the Chamber to start a new event at Shenandoah Acres Resort in Stuarts Draft. What happened to “Good Times”?

I have been wondering since the supervisor meeting … why move to Stuarts Draft and begin a brand new festival rather than re-partner with the Daylily Festival especially after they had to cancel the event in 2014 (see Daylily Festival canceled this year)? The Viettes hope to bring it back this year.

In the past the Daylily Festival benefited from its partnership with the Chamber. The Viettes provided acres of gardens blooming with summer flowers that showcased daylilies of every variety and color against a backdrop of the Blue Ridge Mountains. In return, the Chamber provided publicity advertising the event, volunteers, and leadership. That two-day event pulled in thousands of visitors every year.

It looks like the Chamber is heading to the Draft with a whole new direction for a fall event (see Chamber moves annual festival to Shenandoah Acres). If that doesn’t work out, maybe they will reconsider joining up with the Viettes and bring the Daylily and Wine Festival back to the Valley.

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2 thoughts on “Chamber severs ties to Frontier Museum … why not re-partner with Daylily Festival?

  1. Nancy Gaston says:

    I am in an all girl alternative rock band from Staunton that is interested in competing in the battle of the bands portion of this event. Who can we contact regarding this? Thank you for any assistance you can offer.

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