Martin’s Food Markets, whose owners bought out the Richmond area Ukrop’s stores, has begun running their weekly newspaper ads from Friday through Thursday. The change began last week.
In the past, Martin’s published new ads on Sunday with sales that ran through Saturday.
I contacted Martin’s home office to ask about the new Friday through Thursday ads and received a response from LaTasha Mills, customer care representative:
… we switched our ad to Friday so that customers can begin to shop the ‘new week’ of ad specials earlier and shop the same ad throughout the weekend. We understand that our customers have many different shopping patterns and preferences with regard to weekly sales and that what works well for some customers may not work as well for others. Please know that our marketing department is reviewing all feedback we receive regarding this change.
So if you missed the ad in Sunday’s newspaper, never fear. Ours showed up in today’s Wednesday paper but it doesn’t take affect until Friday. Happy shopping!