Land O’ Lakes chooses RVA’s Martin Agency

By Lynn R. Mitchell

The Martin Agency has done it again, landing a nationwide account to add to their portfolio of other high profile clients over the years. This time it’s Land O’ Lakes, maker of butter and other dairy products as well as Kozy Shack puddings.

After spending more than 80 years with one ad agency, Minnesota-based Land O’ Lakes, founded in 1921, decided to aim toward a younger consumer by going with the Martin Agency. They are known for national brands and memorable ads (see RVA’s Martin Agency … still cool after all these years) including the Geico  “Hump Day” camel (“Know what day it is?”).

RVA’s Martin Agency … still cool after all these years

By Lynn R. Mitchell

Richmond’s iconic Martin Agency, the ad agency that has been on the cutting edge for almost 50 years — hard to believe it’s been that long — proved Thursday that they still get it after all these years. When Team USA hit the field at noon in the World Cup tournament against Germany, employees gathered around a giant television set up in the atrium and munched on pizza ordered in by the company.

It was just the latest in this laid-back, go-with-the-flow business that has remained true to downtown Richmond even after opening other locations and consistently remaining as one of the Top 5 advertising agencies nationally with phenomenally successful ad campaigns such as “Virginia Is For Lovers,” UPS “What can Brown do for you?”, and probably one of the best currently known ads — the Geico “Hump Day” camel (“Know what day it is?”).